About Make March Matter
Make March Matter™ is an annual fundraising campaign that brings local businesses and the community together to raise awareness of children’s health in Los Angeles. The campaign supports Children’s Hospital Los Angeles—a nonprofit pediatric hospital that is ranked among the top 10 in the nation on U.S. News & World Report’s prestigious Honor Roll of children’s hospitals.
The goal of Make March Matter is to raise $1 million during the month of March for the Helping Hands Fund, which ensures that CHLA’s patients receive the critical lifesaving care they need. Through a variety of fundraising programs and events, local businesses, their employees and customers rally together to help the hospital create hope and build healthier future for children in Los Angeles.
The inaugural Make March Matter campaign raised $1.3 million for the Helping Hands Fund. The month-long initiative far exceeded its $1 million fundraising goal thanks to the generosity and enthusiasm of local businesses, corporate partners, employees and the public.
Engaging the Community
CHLA promoted the Make March Matter campaign via social media, paid advertising and earned media in print, online and on radio. The campaign website, www.MakeMarchMatter.org, provided detailed information about how to participate in raising funds and highlighted social media activity across several platforms. Public relations and media efforts were critical to fostering community engagement.
- 373 media hits (television, radio, print and online) with a total publicity value of more than $750,000
- More than 30.2 million paid ad impressions (television, radio, print, outdoor posters, billboards and bus tail ads)
- 346,052 individuals on Facebook
- 20 million people via 1,898 posts on Instagram
- 73 million Twitter users through 5,873 Tweets
Why Make March Matter?
Your support of Make March Matter will help our hospital ensure that critical, lifesaving care is available to every child we treat while bringing greater awareness to the importance of children’s healthcare needs in Southern California.
How Businesses Can Make March Matter
Businesses can participate in Make March Matter through a variety of fundraising programs and sponsorships:
- Point of Sale/Icon fundraising
- Portion of Sales donation
- Cause Marketing campaign
- Social Media promotions
- Create your own fundraising program/event